Bachelor of Science (Business Analytics)


Program Info (  Eligibility Criteria  )

The BS Business Analytics is a dynamic degree program aimed to provide strong analytical and critical thinking abilities to the students who wish to harness the power of data analysis to facilitate decision-making processes in organizations and solve business problems. The program is a blend of business knowledge, analytical tools, statistical techniques and computer applications for solving real business problems. Thus the program prepares the next generation of managers with expertise to manage and analyze data for solving the pressing challenges faced by organization in management, HRM, finance, operations and marketing. The program follows a hands-on approach through which students will use the knowledge of business management, technology and the power of data analytics to create value for their organization. The program emphasizes on the development of all-rounded communications and soft skills, analytical reasoning skills, ethical decision making and problem-solving capabilities.

Career Opportunities

In the rapidly growing field of big data and analytics, there is a high demand for skilled professionals who can leverage analytics to translate unstructured data into valuable business insights. The BS BA degree provides a diverse range of career opportunities for the graduates including business analysts, operations analysts, people analysts, financial analysts, and market or consumer analysts.

Award of Degree

For the award of BS (Business Analytics) degree, a student must have:

  • Passed courses totalling at least 131 credit hours, including all those courses which have been specified as Core courses.
  • Obtained a CGPA of at least 2.00
Tentative Study Plan
Sr. No Course Name Crdt Hrs.
Semester 1
1 CS1001 IT in Business 2+1
2 AF1001 Fundamentals of Accounting 3+0
3 MT1002 Business Math – I 3+0
4 MG1001 Fundamentals of Management 3+0
5 SS1016 English – I 2+1
6 SS1013 Ideology and Constitution of Pakistan 2+0
Total 15 + 2
Sr. No Course Name Crdt Hrs.
Semester 2
1 AF1002 Financial Accounting 3+1
2 MG2008 Data Analysis for Business I 3+0
3 MG1002 Marketing Management 3+0
4 SS2019/SS2018 Psychology/Sociology 2+0
5 SS1006 English – II 3+1
6 SS1007 Islamic Studies/Ethics 2+0
Total 16 + 2
Sr. No Course Name Crdt Hrs.
Semester 3
1 SS2002 Microeconomics 3+0
2 SS2041 Critical Thinking 2+0
3 MG2009 Data Analysis for Business II 3+1
4 CS2016 Programming for Business 3+1
5 MT2004 Business Math - II 3+0
Total 14 + 2
Sr. No Course Name Crdt Hrs.
Semester 4
1 AF2004 Business Finance 3+0
2 SS2042 Community Services 2+0
3 SS2019/SS2018 Psychology/Sociology 3+0
4 SS2006 Macroeconomics 3+0
5 BA2006 Fundamentals of Business Analytics 3+0
Total 14 + 0
Sr. No Course Name Crdt Hrs.
Semester 5
1 MG2003 Consumer Behaviour 3+0
2 AF3001 Financial Management 3+1
3 MG3003 Basic Econometrics 3+1
4 MG3004 Human Resource Management 3+0
5 CS2003 Data Structures & Business Applications 3+1
Total 15 + 3
Sr. No Course Name Crdt Hrs.
Semester 6
1 BA3001 Machine Learning for Business Analytics 3+1
2 MG3005 Methods in Business Research 3+1
3 MG2010 Business Communication 3+0
4 BA3004 Database Systems for Business 3+1
5 MGxxxx MG/AF/BA Elective - I 3+0
Total 15 + 3
Sr. No Course Name Crdt Hrs.
Semester 7
1 BA3002 Business Data and Text Mining 3+0
2 MG4011 Entrepreneurship 3+0
3 BA4091 Final Year Project – I 0+3
4 MGxxxx MG/AF/BA Elective – II 3+0
5 MG4052 Internship 3+0
Total 12 + 3
Sr. No Course Name Crdt Hrs.
Semester 8
1 BA4001 Decision Science for Business 3+0
2 MG3001 Legal and Ethical Issues in Business Analytics 3+0
3 MG4013 Business Strategy 3+0
4 BA4092 Final Year Project – II 0+3
5 MGxxxx MG/AF/BA Elective – III 3+0
Total 12 + 3
Domain Cr. Hrs
General Education 30
Disciplinary Major 80
Interdisciplinary 12
Field Experience 3
Capstone Project 6
Total 131

Note 1: Total: 131

Note 2: Registration in “Project-I” is allowed provided the student has earned at least 93 credit hours, and his/her CGPA is equal to or greater than the graduating CGPA (2.0).