Bachelor of Science (Business Analytics)

Program Info

The BS Business Analytics is a dynamic degree program aimed to provide strong analytical and critical thinking abilities to the students who wish to harness the power of data analysis to facilitate decision-making processes in organizations and solve business problems. The program is a blend of business knowledge, analytical tools, statistical techniques and computer applications for solving real business problems. Thus the program prepares the next generation of managers with expertise to manage and analyze data for solving the pressing challenges faced by organization in management, HRM, finance, operations and marketing. The program follows a hands-on approach through which students will use the knowledge of business management, technology and the power of data analytics to create value for their organization. The program emphasizes on the development of all-rounded communications and soft skills, analytical reasoning skills, ethical decision making and problem-solving capabilities.

Career Opportunities

In the rapidly growing field of big data and analytics, there is a high demand for skilled professionals who can leverage analytics to translate unstructured data into valuable business insights. The BS BA degree provides a diverse range of career opportunities for the graduates including business analysts, operations analysts, people analysts, financial analysts, and market or consumer analysts.

Award of Degree

For the award of BS (Business Analytics) degree, a student must have:

  • Passed courses totalling at least 130 credit hours, including all those courses which have been specified as Core courses.
  • Obtained a CGPA of at least 2.00

Offered Campuses

Chiniot-Faisalabad Islamabad Karachi Lahore Peshawar


  • At least 60% marks in SSC (Matric) or an equivalent examination (such as O-levels) AND
  • Should have studied for HSSC or an equivalent qualification, for at least two years AND
  • At least 50% marks in HSSC or an equivalent qualification

Selection Criteria:

  • 50% weight to marks obtained in Admission Test AND
  • 10% weight to higher percent score of SSC (or an equivalent exam) AND
  • 40% weight to higher percent score of HSSC (or an equivalent exam)
  • Weightage of HSSC marks shall be calculated based on (which ever is applicable) at the time of compilation of merit list
    • HSSC part I and II OR
    • HSSC part I if HSSC part II not available OR
    • IBCC equivalence of A-level OR
    • IBCC equivalence of O-level
Candidates having taken NTS-NAT exam

  • Cut-off marks in the NTS-NAT IE, NAT ICS, NAT-ICOM or NAT-IGS exam to be determined by the University
Tentative Study Plan
Sr. No Course Name Crdt Hrs.
Semester 1
1 IT in Business 2+1
2 Fundamentals of Accounting 3+0
3 Fundamentals of Management 3+0
4 Business Math – I 3+0
5 English – I 3+1
Sr. No Course Name Crdt Hrs.
Semester 2
1 Financial Accounting 3+1
2 Business Statistics 3+0
3 Business Math – II 3+0
4 Islamic Studies/Ethics 3+0
5 English – II 3+1
Sr. No Course Name Crdt Hrs.
Semester 3
1 Programming Fundamentals 3+1
2 Statistical Inference 3+1
3 Micro-Economics 3+0
4 Business Communication-I 3+0
5 Marketing Management 3+0
Sr. No Course Name Crdt Hrs.
Semester 4
1 Fundamentals of Business Analytics 3+0
2 Data Structures & Business Applications 3+1
3 Business Finance 3+0
4 Macro Economics 3+0
5 Psychology/Sociology 3+0
Sr. No Course Name Crdt Hrs.
Semester 5
1 Human Resource Management 3+0
2 Financial Management 3+1
3 Basic Econometrics 3+1
4 Database Systems 3+1
5 Consumer Behaviour 3+0
Sr. No Course Name Crdt Hrs.
Semester 6
1 Methods in Business Research 3+1
2 Machine Learning for Business Analytics 3+1
3 Business Data and Text Mining 3+0
4 Legal and ethical Issues in Business Analytics 3+0
5 MG/AF/BA Elective – I 3+0
Sr. No Course Name Crdt Hrs.
Semester 7
1 Final Year Project – I 0+3
2 Decision Science for Business 3+0
3 Entrepreneurship 3+0
4 Pakistan Studies 3+0
5 MG/AF/BA Elective – II 3+0
Sr. No Course Name Crdt Hrs.
Semester 8
1 Final Year Project – II 0+3
2 Predictive Analytics 3+0
3 Business Strategy 3+0
4 MG/AF/BA Elective – III 3+0
5 MG/AF/BA Elective – IV 3+0

Note: Registration in “Project-I” is allowed provided the student has earned at least 100 credit hours, and his/her CGPA is equal to or greater than the graduating CGPA (2.0).