Bachelor of Science (Business Analytics)

Program Info

The BS Business Analytics is a dynamic degree program aimed to provide strong analytical and critical thinking abilities to the students who wish to harness the power of data analysis to facilitate decision-making processes in organizations and solve business problems. The program is a blend of business knowledge, analytical tools, statistical techniques and computer applications for solving real business problems. Thus the program prepares the next generation of managers with expertise to manage and analyze data for solving the pressing challenges faced by organization in management, HRM, finance, operations and marketing. The program follows a hands-on approach through which students will use the knowledge of business management, technology and the power of data analytics to create value for their organization. The program emphasizes on the development of all-rounded communications and soft skills, analytical reasoning skills, ethical decision making and problem-solving capabilities.

Career Opportunities

In the rapidly growing field of big data and analytics, there is a high demand for skilled professionals who can leverage analytics to translate unstructured data into valuable business insights. The BS BA degree provides a diverse range of career opportunities for the graduates including business analysts, operations analysts, people analysts, financial analysts, and market or consumer analysts.

Award of Degree

For the award of BS (Business Analytics) degree, a student must have:

  • Passed courses totalling at least 130 credit hours, including all those courses which have been specified as Core courses.
  • Obtained a CGPA of at least 2.00

Offered Campuses

Chiniot-Faisalabad Islamabad Karachi Lahore Peshawar


  • At least 60% marks in SSC (Matric) or an equivalent examination (such as O-levels) AND
  • Should have studied for HSSC or an equivalent qualification, for at least two years AND
  • At least 50% marks in HSSC or an equivalent qualification

Selection Criteria:

  • 50% weight to marks obtained in Admission Test AND
  • 10% weight to higher percent score of SSC (or an equivalent exam) AND
  • 40% weight to higher percent score of HSSC (or an equivalent exam)
  • Weightage of HSSC marks shall be calculated based on (which ever is applicable) at the time of compilation of merit list
    • HSSC part I and II OR
    • HSSC part I if HSSC part II not available OR
    • IBCC equivalence of A-level OR
    • IBCC equivalence of O-level
Candidates having taken NTS-NAT exam

  • Cut-off marks in the NTS-NAT IE, NAT ICS, NAT-ICOM or NAT-IGS exam to be determined by the University
Tentative Study Plan
Sr. No Course Name Crdt Hrs.
Semester 1
1 CS1001 IT in Business 2+1
2 AF1001 Fundamentals of Accounting 3+0
3 MT1002 Business Math – I 3+0
4 MG1001 Fundamentals of Management 3+0
5 SS1016 English – I 2+1
6 SS1007 Islamic Studies/Ethics 2+0
Total 15 + 2
Sr. No Course Name Crdt Hrs.
Semester 2
1 AF1002 Financial Accounting 3+1
2 MG2008 Data Analysis for Business I 3+0
3 MG1002 Marketing Management 3+0
4 MT2004 Business Math – II 3+0
5 SS1006 English – II 3+1
Total 15 + 2
Sr. No Course Name Crdt Hrs.
Semester 3
1 SS2002 Microeconomics 3+0
2 SS2038 Critical Thinking 2+0
3 MG2009 Data Analysis for Business II 3+1
4 CS2016 Programming for Business 3+1
5 SS2042 Community Services 2+0
Total 13 + 2
Sr. No Course Name Crdt Hrs.
Semester 4
1 AF2004 Business Finance 3+0
2 MG3015 Environmental Science and Sustainability for Business 3+0
3 SS2019/SS2018 Psychology/Sociology 3+0
4 SS2006 Macroeconomics 3+0
5 BA2006 Fundamentals of Business Analytics 3+0
6 SS1013 Constitution and Ideology of Pakistan 3+0
Total 18 + 0
Sr. No Course Name Crdt Hrs.
Semester 5
1 MG2003 Consumer Behaviour 3+0
2 AF3001 Financial Management 3+1
3 MG3003 Basic Econometrics 3+1
4 MG3004 Human Resource Management 3+0
5 CS2003 Data Structures & Business Applications 3+1
Total 15 + 3
Sr. No Course Name Crdt Hrs.
Semester 6
1 BA3001 Machine Learning for Business Analytics 3+1
2 MG3005 Methods in Business Research 3+1
3 MG2010 Business Communication 3+0
4 BA3004 Database Systems for Business 3+1
5 MGxxxx MG/AF/BA Elective - I 3+0
Total 15 + 3
Sr. No Course Name Crdt Hrs.
Semester 7
1 BA3002 Business Data and Text Mining 3+0
2 MG4011 Entrepreneurship 3+0
3 BA4091 Final Year Project – I 0+3
4 MGxxxx MG/AF/BA Elective – II 3+0
5 MG4052 Internship 3+0
Total 12 + 3
Sr. No Course Name Crdt Hrs.
Semester 8
1 BA4001 Decision Science for Business 3+0
2 MG3001 Legal and Ethical Issues in Business Analytics 3+0
3 MG4013 Business Strategy 3+0
4 BA4092 Final Year Project – II 0+3
5 MGxxxx MG/AF/BA Elective – III 3+0
Total 12 + 3
Domain Cr. Hrs
General Education 30
Disciplinary Major 80
Interdisciplinary 12
Field Experience 3
Capstone Project 6
Total 131

Note 1: Total: 131

Note 2: Registration in “Project-I” is allowed provided the student has earned at least 101 credit hours, and his/her CGPA is equal to or greater than the graduating CGPA (2.0).